By Manuwant Choudhary
Ever since the Thane Municipal Corporation (TMC) has banned the Mandira Bedi advertisement holding a red bra, sales of red bras have suddenly jumped....
Only if you are really lucky you will find a red bra on Warden Road lingerie shop or in fact anywhere in Bombay.
The advertisement campaign by Lintas featured Mandira Bedi holding a bra which said its good to get a breast cancer test done, but the Thane Municipal Corporation took off the hoardings saying they were in poor taste.
And red bras are not just all over facebook, but has become the preferred choice...
So I went to find out whether the TMC Commissioner was in fact a member of Tamil Manila Congress of Mamata Banerjee, why he did not like red bras...
TMC Commissioner: No, no. I am not a member of any political party....
Me: So why did you ban the hoarding? Is it that red means sex?
TMC Comm: I never said...its just that many people will see it...
Me: But sir, advertisements are meant for people to see....
TMC Comm: We just go by rules and our rules say that bras and panty ads must be in good taste.
Me: But sir, in the local train i saw bra and panty ads all over the compartments and even at railway stations...
TMC Comm: I am not the railway commissioner..
Me: Red bras actually look attractive but it could be any colour.....and ive seen magazines with women wearing red bras....and no editor says he will not take the advertisement...
TMC Comm: Editors want money all the time and they like to titilate their readers so women are wearing less and less these days..
Me: You mean to say you don't want money...your roads are full of garbage and you don't have the money to clean the streets even...
TMC: We do want funds but we are also the guardians of society..we cannot allow anyone to pollute our minds with red bras...
Me: But sir, this campaign is not about red bra..its about cancer awareness.....
TMC Comm: Aahh you think I am a fool...its like that advertisement with Shatrughan Sinha in his droopy eyes drinking soda...
Me: No, no, I mean really red means danger and 40 per cent women in Bombay are in danger of having breast cancer, 70 per cent all over India.
TMC: Look we have nothing written in our books about breast cancer...but we cannot be offensive in public.
Me: I agree but I still do not see how this is offensive...is it that you don't like Mandira Bedi..
TMC Commissioner: No, no, not like that I actually love Mandira Bedi...
Me: So whats your problem? Doesn't she look beautiful holding the red bra?
TMC Commsissioner: Not in ad..she looked good as an anchor at IPL...
Me: Aah you mean bra-less.....
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